{"title":"Headcovers","description":"\u003cp\u003eBuilt to protect your clubs from the elements and the occasional bad decision.\u003c\/p\u003e","products":[{"product_id":"golf-example-product-1","title":"Should’ve laid up. Driver Headcover","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMeet the headcover that tells the truth your scorecard won’t: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e“should’ve laid up.”\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCrafted for golfers who step up to every shot with tour-level confidence and… recreational-level outcomes, this headcover is a tribute to bold decisions and character-building results. Whether you just tried to carry the water (again) or aimed for a green that was \u003c\/span\u003e\u003cem\u003e\u003cspan\u003etechnically\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e reachable with a tailwind and a small miracle, this one’s for you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMade from premium pebbled PU, it brings a clean, high-end look that says “serious golfer,” while the rich velvet lining gently cradles your club—because even if your course management is questionable, your gear doesn’t have to be. The detailed embroidery pops with just enough personality to get a laugh from your foursome (and maybe a knowing nod from the cart girl).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt’s not just a headcover—it’s a reminder, a confession, and a badge of honor.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause deep down, you knew.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou really should’ve laid up.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e⸻\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eFairway Friction —\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eGreat intentions. Humbling results.\u003c\/span\u003e\u003c\/p\u003e","brand":"Fairway Friction","offers":[{"title":"Driver","offer_id":53756763832630,"sku":null,"price":64.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/5477\/6886\/files\/AA3BE472-3CD3-4A3B-A563-7C8F0A645A52.jpg?v=1783874250"},{"product_id":"golf-example-product-4","title":"Emergency Headcover Set","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhen the round starts slipping… call in the full response team: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eThe Emergency Headcover Set.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFeaturing \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e“send it,” “plan b,”\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e“in case of an emergency,”\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e this trio is built for golfers who like to keep their options open—and their expectations flexible. One moment you’re going for glory, the next you’re making a “strategic adjustment,” and somewhere in between you’re just trying to get back in play with your dignity intact.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach headcover is crafted from premium pebbled PU for a clean, high-end look, with plush velvet lining to keep your clubs protected through every bold decision and necessary recovery. The detailed embroidery across the set tells the full story of your round—confidence, correction, and controlled chaos.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt’s not inconsistency.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt’s versatility.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBecause a great round isn’t about sticking to one plan—\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eit’s about having the right backup for every situation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e⸻\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eFairway Friction —\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eGreat intentions. Humbling results.\u003c\/span\u003e\u003c\/p\u003e","brand":"Fairway Friction","offers":[{"title":"Default Title","offer_id":53754813546806,"sku":null,"price":159.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/5477\/6886\/files\/B5EFC49E-359C-4672-89BA-12FDF9138866.jpg?v=1783874168"},{"product_id":"three-putt-specialist-mallet-square","title":"Three Putt Specialist Blade Cover","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor the purists with a classic blade—and a not-so-classic putting record—meet the cover that keeps it honest: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e“3 Putt Specialist.”\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eYou chose the blade for the feel, the feedback, the tradition. What you didn’t choose (but somehow mastered) is the art of turning every green into a three-act performance. Lag it close, leave it short, clean it up. Efficient? Not exactly. Consistent? Unbelievably.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBuilt from premium pebbled PU, this cover brings a timeless, tour-inspired look to match your flatstick, while the soft velvet lining keeps it protected between… opportunities. The crisp embroidery adds just enough personality to get a smirk from your playing partners—especially after they’ve seen the show before.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt’s not about how many putts it takes.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt’s about committing to the routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRead it. Roll it. Repeat it.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThree times, just to be sure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e⸻\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eFairway Friction —\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eGreat intentions. Humbling results.\u003c\/span\u003e\u003c\/p\u003e","brand":"Fairway Friction","offers":[{"title":"Blade Putter","offer_id":53756762489142,"sku":null,"price":54.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/5477\/6886\/files\/959CD461-C394-4823-8107-0239A3391C92.jpg?v=1783874056"},{"product_id":"three-putt-specialist-mallet-cover","title":"Three Putt Specialist Mallet Cover","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIntroducing the mallet cover that honors your consistency on the greens: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e“3 Putt Specialist.”\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePerfect for golfers who can read a green, trust their line… and still find a way to take the scenic route to the hole. Whether it’s a cautious first putt, a “that should’ve dropped” second, or the inevitable tap-in, this cover celebrates the grind of getting it done in \u003c\/span\u003e\u003cem\u003e\u003cspan\u003ethree\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned specifically for mallet putters, it’s crafted from premium pebbled PU for a clean, tour-inspired look, while the plush velvet lining keeps your flatstick protected and feeling first-class—even if your stroke occasionally isn’t. The sharp embroidery delivers just the right amount of self-awareness to get a chuckle every time you pull it off (which, let’s be honest, is often).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt’s not a flaw—it’s a specialty.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBecause anyone can two-putt on a good day.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBut it takes real dedication to do it every round.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e⸻\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eFairway Friction —\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eGreat intentions. Humbling results.\u003c\/span\u003e\u003c\/p\u003e","brand":"Fairway Friction","offers":[{"title":"Mallet Putter","offer_id":53762304409910,"sku":null,"price":54.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/5477\/6886\/files\/1D0B7110-E6CA-4158-96E1-23D080EC1E06.jpg?v=1783873892"},{"product_id":"send-it-driver-headcover","title":"Send It Driver Headcover","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIntroducing the headcover that fully supports your decision-making process (no matter how questionable): \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e“send it.”\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBuilt for golfers who see danger and take it personally, this headcover celebrates the fearless swing, the aggressive line, and the unwavering belief that \u003c\/span\u003e\u003cem\u003e\u003cspan\u003ethis\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e is the shot it all comes together. Water carry? Bunker left? Trees right? Perfect—grip it and send it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCrafted from premium pebbled PU, it delivers a sleek, high-quality finish that looks right at home in a serious bag. Inside, a soft velvet lining keeps your club protected—because while your choices on the course might be risky, your gear is anything but. The bold embroidery says exactly what your playing partners already know: there was never a doubt you were going for it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt’s not about playing it safe.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt’s about committing fully… and dealing with the consequences later.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBecause layups are temporary.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBut sending it? That’s forever.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e⸻\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eFairway Friction —\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eGreat intentions. Humbling results.\u003c\/span\u003e\u003c\/p\u003e","brand":"Fairway Friction","offers":[{"title":"Driver","offer_id":53762303754550,"sku":null,"price":64.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/5477\/6886\/files\/A9F093ED-F780-45E0-BBAE-B79D76B9303D.jpg?v=1783873853"},{"product_id":"plan-b-3-wood-headcover","title":"Plan B 3 Wood Headcover","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIntroducing the club you \u003c\/span\u003e\u003cem\u003e\u003cspan\u003emeant\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e to hit all along—paired with the cover that tells the real story: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e“Plan B.”\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause sometimes the driver isn’t cooperating, the fairway narrows up, or your last tee shot is still being discussed in the group chat. That’s when Plan B steps in—steady, reliable, and just a little less likely to ruin your day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis headcover is made for golfers who can pivot with confidence (or at least convincingly pretend to). Crafted from premium pebbled PU, it delivers a sharp, high-end look, while the plush velvet lining keeps your 3 wood protected and ready for its moment—the one you probably should’ve chosen in the first place. The clean embroidery adds a knowing wink to your bag without trying too hard.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt’s not a backup plan.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt’s a smarter decision… eventually.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBecause every great recovery starts with admitting you needed one.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e⸻\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eFairway Friction —\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eGreat intentions. Humbling results.\u003c\/span\u003e\u003c\/p\u003e","brand":"Fairway Friction","offers":[{"title":"3 Wood","offer_id":53762300412214,"sku":null,"price":59.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/5477\/6886\/files\/EFFF65D7-09C4-4BE4-BE03-F5BE67FE87FA.jpg?v=1783873816"},{"product_id":"in-case-of-emergency-hybrid-headcover","title":"In Case of Emergency Hybrid Headcover","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor those moments when things have officially gone off script, meet the club you reach for with zero hesitation: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e“In Case of an Emergency.”\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eStuck in the rough, blocked by trees, too far to lay up but too close to give up—this is where the hybrid earns its reputation. It’s the bailout, the problem-solver, the “let’s just get back in play” hero you didn’t plan on needing… but always do.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWrapped in premium pebbled PU, this headcover keeps things looking sharp and composed, even when your round isn’t. Inside, the soft velvet lining protects your hybrid as it waits patiently for its next rescue mission. The bold embroidery says it all—no explanations needed when you pull this club.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt’s not your first choice.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt’s your \u003c\/span\u003e\u003cem\u003e\u003cspan\u003esmartest\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e one.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBecause every golfer needs a way out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003e⸻\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eFairway Friction —\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s2\"\u003eGreat intentions. Humbling results.\u003c\/span\u003e\u003c\/p\u003e","brand":"Fairway Friction","offers":[{"title":"Hybrid","offer_id":53762299461942,"sku":null,"price":54.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/5477\/6886\/files\/426CE5C8-BD54-436A-A75B-B54E5A3C168B.jpg?v=1783873773"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0973\/5477\/6886\/collections\/9C450498-05E9-4BE5-B0B9-3534029E617F.jpg?v=1783874303","url":"https:\/\/fairwayfriction.com\/collections\/headcovers.oembed","provider":"Fairway Friction","version":"1.0","type":"link"}